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One-Click Direct Mail Unsubscribes
Remove-Me is a new direct mail unsubscribe service that enables people to instantly unsubscribe from direct mail by merely scanning the Remove-Me QR code with their smartphone. It really is as easy as unsubscribing from email!
Why do I need it?
The direct mail opt-out process is a real hassle for your direct mail recipients. When opting out of direct mail, people normally have to do one of the following:
- Have to call your customer services to request removal
- Draft and send an Email requesting removal
- Compose a letter, perhaps enclosing a copy of the unwanted mailing piece
- Place the unwanted direct mail in the waste bin (hopefully the recycling bin)
The hassle associated with the opt-out process can create ill feeling towards your brand, whilst returns handling can be costly and time consuming for you.
Furthermore, sending unwanted mail is not good for your budgets, response rates or the environment. The Remove-Me service solves these problems.